Compliance · November 2026

What a packaging-compliant bag programme actually requires

Most compliance delays do not come from the bag. They come from the box, the hangtag and the tape that travel with it.

When a buyer says “our packaging has to be compliant”, the conversation usually starts in the wrong place — with the product. In practice, the items that cause the most rework are the ones nobody puts in the tech pack: the hangtag substrate, the carton liner, the polybag, the adhesive tape, and the printing ink on all of them.

Start with the material declarations, not the artwork

Every component that enters the shipping carton needs a material declaration before design begins, including secondary packaging that the retailer discards rather than the consumer. If a supplier cannot state the polymer or fibre content in writing, the artwork stage is premature.

Separate “recyclable” from “recycled”

These are different claims with different evidence. Recyclability depends on the destination market’s collection and sorting infrastructure; recycled content depends on a chain-of-custody certificate for the specific input. A programme can be strong on one and silent on the other. Buyers should ask which claim is being made, and for which market.

Empty space is a compliance issue, not only a freight issue

Oversized cartons increase material use and transport volume at the same time. Right-sizing a carton usually pays for itself twice: less board, fewer containers. It is one of the few changes that improves both the compliance file and the landed cost.

Label once, label correctly

Disposal instructions, material codes and, where required, digital links all have to survive the retail environment. Printing them on a label that peels in a cold warehouse is a common and avoidable failure. Specify the adhesive, not only the artwork.

What we ask for at the briefing stage

Destination market and retailer, because obligations differ by channel. Which packaging layers the retailer removes and which the consumer receives. Any material exclusions already fixed by the buyer’s own policy. Whether recycled content must be certified, and to which standard.

None of this is glamorous. It is also the difference between a programme that clears a compliance desk in a week and one that clears it in a quarter.

Ask us about a packaging brief →

← All journal entries