A friendship that turned
into a supply chain.
HIMMERS began with two friends who shared the same frustration: good bags were easy to design and hard to deliver. Factories quoted fast and shipped late. Samples looked right and production drifted. So David Wen and Shawn Hu built the company they had been looking for — one that treats a purchase order as a promise rather than a transaction.
That idea grew into three operations that cover the whole chain: a wholly-owned factory in Lu’an, Anhui that owns production and quality; an export office in Shanghai that owns communication, design and documentation; and a joint-venture facility in Phnom Penh that owns capacity and tariff flexibility. One brief, one standard, three places to make it.
We still describe the business with seven words the founders wrote down at the beginning — Happy, Inspiring, Moving, Meaningful, Exploring, Realizing, Success. They are not slogans on a wall. They are the test we apply to a material choice, a stitch density, or a delivery date.
“Put yourself in the other person’s shoes — then decide what to ship.”
Twenty years, one direction.
HIMMERS founded in Shanghai as a bag trading company.
First major programme with ADM Group; retail collaboration with Smiggle.
Annual revenue passes CNY 200 million.
Customers in 50 countries, from Berlin to Brasília.
Anhui Metulife opens as a wholly-owned manufacturing base.
Cherish Industrial Cambodia begins tariff-optimised assembly.
Where the work actually happens.
Anhui Metulife
65 long-term workers, 90% skilled, with 3 sample-making masters and an in-house designer. Two production lines plus one inspection and packaging line. Medium-sized by design, so small runs stay viable and large runs still scale.
- 2,500 m² · 2 lines + 1 QC line
- No. 24, Liandong U Valley, Jin’an District, Lu’an
HIMMERS Shanghai
15 sales representatives and 15 order-follow-up staff working as a 1+1 pair: one owns the conversation, one owns every detail from design to delivery. The design team releases three new styles a month, sampled in Anhui and shown to existing customers first.
- 30 people · 3 new styles / month
- Room 601, Building 1, Lane 1008 Yifu Road, Songjiang
Cherish Industrial
A 47%-owned facility of 8,000+ m² and more than 950 people, running high-volume programmes for Walmart and Target, and producing for PUMA and Benetton. Backpacks, cosmetic bags and handbags, assembled where tariff exposure is lowest.
- 8,000+ m² · 950+ staff
- Land No. 106, New Dam Road, Dangkao, Phnom Penh
Details are not decoration.
They are the specification.
A bar-tack costs seconds. Skipping it costs a customer. Every programme starts with a tech pack, a counter-sample and a written inspection plan, and the same plan travels from Lu’an to Phnom Penh if capacity moves. That is what lets a buyer reorder without re-checking.
Come and see the floor.
Factory visits are welcome in Lu’an and Phnom Penh. We will arrange the line walk, the QC room and a sample review in one day.